The Influence of Instagram Social Media Content on Erigo's Brand Image

Brand image can be improved in many ways, one of which is through content on Instagram social media. In this study, researchers will discuss the Effect Social Media Content Erigo's Image. accordance with title that has been described, researcher uses descriptive quantitative research methods involve respondents filling out questionnaire. The criteria for study were male/female an age range 12-34 years, domiciled Jabodetabek area, have account, love Indonesian products, know Erigo brand, follow account @erigostore and carry activities media @ erygostore. determining sample, used a non-probability sampling technique purposive type so sample 100 people was obtained. Based results there positive influence between contents Instagram's brand Erigo. This proven from T test obtained value 0.722 means it significant effect. Then coefficient determination values ​​of 0.260, 0.374, 0.349 0.464 all variables Erigo.
 Keywords: Content, Media, Image,